APA Insurance Uganda, in partnership with Hollard Health, has launched an innovative international health insurance solution – APA International Health. This new offering seamlessly integrates cutting-edge technology with a personalised approach, enabling members to proactively manage their health. By providing accessible information and intuitive tools, the health insurance solution ensures that users can make informed decisions about their health and well-being with confidence and ease. The launch marks a significant step forward in health management, promising enhanced healthcare experiences and improved health outcomes for individuals, families, SME’s and corporates.
Specifically developed for the discerning market, APA International Health emphasises preventive care and wellness, offering comprehensive support, accessible information and quality care as key differentiators. This innovative, digitally-enabled service is encompasses the HealthMov wellness app, which allows members to scan and manage their health and well-being on their own terms. The app promotes positive behaviour changes and rewards members for their wellbeing, all from the convenience of their smart phones.
Depending on the chosen plan, coverage areas include Africa, India, Europe and worldwide, with five comprehensive plans to select from. The health insurance solution aims to enhance the quality of healthcare by integrating wellness incentives that reduce healthcare costs and improve overall health. By encouraging proactive health management, APA Insurance and Hollard Health are committed to fostering a healthier, more empowered community.
“The primary aim is to encourage healthier living among members, which in turn reduces healthcare costs and improves overall health outcomes,” said Ashok Shah, Group CEO of Apollo Investments Limited. “With APA and Hollard Health’s combined expertise, innovative solutions and unwavering commitment to customer satisfaction, we are setting a new standard for healthcare coverage in the region.”
Uganda has the second youngest population in the world, with over three-quarters (78%) of its citizens under the age of 35*. This youthful demographic is highly receptive to health insurance solutions that are digitally driven. Another key health trend is the shift from communicable or contagious diseases to non-communicable diseases, often related to lifestyle choices. It is here that these unique healthcare solutions, that reward healthy living, can assist employers manage employee health for the best business and individual outcomes.
Tobe Hope, Hollard Health’s, Chief Executive, said “because we know that Africa’s demands are unique, we are committed to helping the continent thrive by offering the right cost effective health insurance for its diverse needs. With a mission to make quality healthcare accessible to all, we empower people to take charge of their health, with easy to understand information and smart tools, supporting them to make the best choices for their health and wellbeing, now and in the future.”
APA Hollard Health is redefining healthcare with a modular product design that lets members cherry-pick benefits to suit their needs, supported by generous limits of up to UGX36billion. Distribution is agent-friendly, enabling sales through brokers and agents , and service delivery is reinforced by Henner, a trusted TPA known for reliability and client satisfaction.
At the heart of this offering is the HealthMov app, a smart health platform that goes beyond traditional insurance by helping members actively manage their well-being. Using advanced technology, the app tracks heart rate, breathing, stress levels, and BMI simply through facial and movement scans. It then provides personalised feedback, lifestyle guidance, rewards, and access to features such as health monitoring, goal tracking, educational resources, and behaviour insights.
“The HealthMov app is so intuitive, it puts a virtual doctor, personal trainer, health coach, and mentor in every member’s pocket,” said Manan Desai, CEO, APA Uganda.
The app also offers telehealth consultations and access to second medical opinions, ensuring timely, convenient, and informed healthcare decisions—anytime, anywhere.
In November 2023, Apollo Investments Limited, the parent company of its flagship subsidiary APA Insurance (APA), entered into a strategic partnership with Hollard International. This collaboration aims to unlock new business opportunities across the African continent for both insurers.
“We believe that collaboration is key to driving meaningful change in the healthcare landscape,” added Shah. “APA Insurance and Hollard Health are dedicated to empowering individuals to lead healthier lives and access quality healthcare when they need it most. With the introduction of cost-effective plans, comprehensive coverage, access to high-quality medical services and an efficient, quick claims processing system, we have specifically designed our offerings to address the healthcare needs of the East Africa region today and in the future.”
APA Insurance is part of the Apollo Group, one of the leading insurance groups operating in East Africa, providing a broad array of insurance solutions across Kenya, Uganda and Tanzania. APA is one of Kenya’s largest non-life insurers and provides access to Motor, Liability, Agriculture, Property and Health insurance as well as a unique range of micro-insurance products. APA Life assurance is one the fastest growing life insurance companies in Kenya providing Individual Life, Savings, Investments and employee benefits solutions including Group Life, pensions and Annuities. Its other primary insurance business units include APA Insurance in Uganda; an asset management company, Apollo Asset Management; and a property company, Gordon Court. The Apollo Associate in Tanzania is Reliance Insurance Company.
In South Africa, Hollard is the largest privately owned insurance group, offering both life and non-life product suites. Hollard International extends insurance solutions outside of South Africa through operations in Namibia, Mozambique, Zambia, Lesotho, Botswana and Ghana, with East Africa (Kenya, Uganda and Tanzania).
